Do you make simple gestures that help maintain harmony on the road, such as keeping a safe distance between you and the vehicle ahead, leaving enough space for pedestrians to cross the road, yielding where indicated and making mandatory stops when you are riding a bicycle? These gestures are required by the Highway Safety Code and are meant to help us share the road safely.
From August 30 to September 26, the SAAQ will broadcast two television ads and one radio message to remind road users that obeying the Highway Safety Code also means respecting others. According to a Leger Marketing survey conducted in Québec in 2009, 78% of respondents said that lack of courtesy makes them feel less safe on the road. Furthermore, 84% of respondents believed that lack of courtesy is an important problem in Québec.
Here are some rules to obey in order to share the road safely:
We are all responsible for our conduct on the road
TV Commercial
Ads broadcast on all French-language television stations in Québec from August 30 to September 26, 2010.
Keeping a Safe Distance… and Making a Mandatory Stop
Respecting a Pedestrian Crosswalk… and Yielding the Right-of-Way
Radio Commercial
Ad broadcast on community radio stations from August 30 to September 26, 2010.