- Go to content [1]
- Go to surfing menu [2]
- Accessibility Policy [3]
- Driver's Licence
- Vehicle Registration
- SAAQclic Online Services
Citizens- Businesses (French only)
- Road Safety
- Rates
- Heavy Vehicles
- Accident Victim
- Educational Material
- To Reach Us
- Documents and Publications
- E-forms
- Frequently Asked Questions
- About Us
- Laws and Regulations
- Useful Links
Road Safety
2011 Campaign - Texting at the Wheel
The SAAQ is once again broadcasting two messages in order to raise driver awareness about the hazards of writing and reading text messages behind the wheel. This problem currently ranks among Canadians’ greatest road safety concerns.
Cell phones are a part of daily life for many people and, as a result, are in people's cars. The growing use of cell phones at the wheel to send and receive text messages is becoming a serious road safety problem.
The messages show that an accident can happen when a driver's attention is distracted by an absorbing activity like texting.
“Your smart phone isn't smart enough to drive.”
This message goes out to all road users. It features a woman who is active professionally who uses her smart phone... even when she's driving.
“If you're there, you're not really there - behind the wheel.”
This message is mainly addressed to drivers aged 16 to 24. It shows a young man who is texting while driving.
TV Commercial
Commercial broadcast on the main French-language networks in Québec from March 21 to April 17, 2011 and from September 19 to October 16, 2011.
Web Message
Video message broadcast exclusively on the Web, on sites for 16- to 24-year-olds, from April 4 to May 1, 2011 and from September 19 to October 16, 2011.
- QuickTime: 8.7 Mb - 30 seconds
(in French) - Windows Media Player: 3.8 Mb - 30 seconds (in French).
