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Road Safety
2008 Campaign- Impaired Driving
To make young drivers aged 16 to 24 aware of the tragic consequences impaired driving can have on both victims and their loved ones, the SAAQ authorized the rebroadcast of a 60-second television commercial and a 30-second radio ad and set up a micro Web site.
Television commercial
Commercial broadcast on all French-language networks in Québec from May 26 to June 22, 2008.
- QuickTime: 2.7 Mb - 60 seconds
(in French) - Windows Media Player: 3 Mb - 60 seconds (in French).
Radio commercial
A 30-second message broadcast on Montréal's major English-language radio networks from May 26 to June 22, 2008.
Web site
Web site www.ouvretesyeux.com online from May 26 to August 31 (a regularly updated and interactive site - in French).
Last Modification: 2012-05-08
