The SAAQ and lg2 shine in Cannes
The SAAQ and the lg2 agency won two Lions at the Cannes Lions International Festival of Creativity.
Partial Road Safety Statistics 2015
The SAAQ is publishing statistics on road accident victims, for part of 2015. (French only)
2015 Seat Belts Campaign
The SAAQ has partnered with Québec police forces for Operation Seat Belt, running from June 15 to 21. The SAAQ has launched an awareness campaign encouraging drivers and passengers to always buckle up.
SAAQ and lg2 honoured at the Marketing Awards
The SAAQ and the lg2 advertising agency received six Marketing Awards for their Texting, Alcohol and Seat Belt campaigns during the awards gala that took place on June 4, 2015 in Toronto. The Marketing Awards recognize the best creative advertising work in Canada.
Protect those who protect you!
Did you know that you have to obey the Move Over law? When an emergency vehicle is stopped and its yellow arrow or rotating or flashing lights are activated, you have to slow down and provide a buffer lane.
ERRATA - Operating a Motorcycle guide
Errors were inadvertently introduced in the new edition of the Operating a Motorcycle guide. Please take note of the corrections
In an accident, seatbelts increase your chances of survival on average by 40%, 50% or 60%?
This statistic takes into account all types of collisions; the effectiveness of seatbelts varies based on the type of collisions, speed, etc.
More: Seat Belts